Fair Director
Joining Ramsay Fairs in April 2011 as a researcher for the Canadian art market, Nicole is excited to be furthering our mission to promote emerging artists and make contemporary art accessible to all.
Nicole earned a BFA in Visual Art from Emily Carr University in Vancouver in 2000. After graduation she worked for a prominent Vancouver architectural firm as a Graphic Designer and Marketing Manager.
Nicole is also an artist with a focus on painting and a love of printmaking. Although you are more likely to find her on a soccer field, where she has spent much of her free time since she was 5 years old.
About Love Art Fair
Love Art Fair’s formula is simple yet unique: a relaxed, inspiring environment and high quality contemporary
art. The fair offers an upbeat and friendly atmosphere in which anyone – from first time buyers to seasoned
collectors – can find thousands of original paintings, prints, sculptures and photographs all under one roof,
ranging from $100–$10,000, with more than half priced under $5,000.
History
In 1999, when Will Ramsay founded Affordable Art Fair in London, he transformed the model of the traditional
art fair with his fun and friendly approach. By introducing a price ceiling and the mandatory labeling of artwork,
customers were able to see exactly what they could afford. His aim was to make contemporary art accessible
to everyone, and to show you don’t need to be an art expert or a millionaire to enjoy and buy art.
The great response from the fair encouraged Ramsay to explore other markets and the Affordable Art Fair has
since become something of a global phenomenon with fairs taking place in 12 locations worldwide.
Locations
Love Art Fair will launch in Toronto on May 7–11, 2014, as the first showcase in Canada. In addition to London,
it’s sister fairs are held annually in New York, Mexico City, Hong Kong, Singapore, Amsterdam, Maastricht,
Brussels, Hamburg, Milan and Stockholm.
Website loveartfair.com/toronto
FAQ
1. What is Love Art Fair? Love Art Fair is the Canadian edition of the Affordable Art Fair, which operates in 12 cities
worldwide. Visitors can expect a fresh and friendly approach to contemporary art. A day out at the fair will be the easiest
and most enjoyable way to view and buy affordable art from over 50 galleries all in one place.
2. What inspired the launch of Love Art Fair and the Affordable Art Fair? The goal of Love Art Fair is to make
contemporary art feel fun, affordable and approachable. In 1996, founder Will Ramsay opened Will’s Art Warehouse in
southwest London to bridge the increasing interest in contemporary art and the London gallery scene. By concentrating
on relatively unknown artists not carrying a premium for reputation, the gallery was able to offer works from £50 – £2,500
from a stable of over 150 artists, and the response Will received to his Art Warehouse inspired him to take his approach to
the next level. Three years later in 1999, Will launched the first-ever Affordable Art Fair, embracing other friendly galleries
selling affordable art.
3. What can a first-time fair visitor expect to see? At Love Art Fair, first time visitors can expect a fresh and friendly
approach to contemporary art. A day out at the fair will be the easiest and most enjoyable way to view and buy affordable
art from over 50 galleries all in one place. Visitors will find paintings, prints, sculptures and photography on show as well
as fun, creative and informative activities like workshops and talks, to full tours of the show.
4. What are some tips to kick-start an art collection? We believe anyone can buy art and so it follows that we also
believe anyone can collect art too. Here are some tips: start small, as with most commodities in life, the bigger it is, the
more expensive it will be. Educate yourself by reading up and learning about the art world, techniques, artists and price
points. Discover your tastes and get involved with the art world.
5. Does the fair offer shipping and delivery services? Yes! Fair visitors who purchase art can use our on-site
shipping and delivery services to schedule a delivery of their purchases directly to their home or office. Additionally, fair
visitors can have their purchased artwork carefully wrapped and secured by art handling professionals, free of charge.
