Three delicious layers of seasoned beef and melty cheese for just a dollar? Something’s not stacking up here. The rumors are true. The signs have been there all along. There’s a powerful connection between the dollar…and Taco Bell. The Belluminati Commercial, Taco Bell is the nation’s leading Mexican-inspired quick service restaurant. Taco Bell serves made to order and customizable tacos, burritos, and specialties such as the exclusive Doritos® Locos Tacos and lower calorie Fresco Menu. The company encourages customers to “Live Más,” both through its food and in ways such as its Feed The Beat® music program and its nonprofit organization, the Taco Bell Foundation™. Taco Bell has 7,000 restaurants across the United States that proudly serve more than 42 million customers every week.
Agency Deutsch Inc. (Creative Agency)
Dec 15, 2017 (Taco Bell TV Commercial, ‘The Belluminati’)
Dec 18, 2017 (Taco Bell $1 Stacker TV Commercial, ‘Belluminati’)
To showcase just how extensive their $1 Value Menu is, Taco Bell finds a strategic connection between the dollar bill and the Illuminati, calling this Belluminati. The brand is the only QSR to innovate at $1. In 2018, 20 more $1 items will be available. Film advertisement created by Deutsch, United States for Taco Bell, within the category: Food.
- To showcase just how extensive their $1 Value Menu is, Taco Bell finds a strategic connection between the dollar bill and the Illuminati, calling this Belluminati. The brand is the only QSR to innovate at $1. In 2018, 20 more $1 items will be available.
Advertising Agency: Deutsch, USA
Art Director: Bryan Abbott
Chief Creative Officer: Pete Favat
Creative Directors: Chris Jones, Jeremiah Wassom
Copywriter: Beau Abbott
Director of Integrated Production: Vic Palumbo
Executive Creative Director: Brett Craig
Executive Integrated Producer: Paul Roy
Music Director: Eryk Rich
Music Producer: Chase Butters
Music Coordinator: Dezmond Davis
Senior Integrated Producer: Damon Vinyard
Integrated Producer: Ruth Collins
The cleverest minds cracked it fast. For they knew decadence like this wouldn’t last.
Our ultimate treasures, now they’re claimed, Perhaps to return at a time unnamed.
Welcome to the BELLUMINATI
Congratulations. You’ve discovered the secret world of the Belluminati where the dollar truly gets you more. Any one of these exclusive Belluminati items can be yours while supplies last – for the price of just one dollar. Decadence. Take it, it’s yours.
IN OUR WORLD, THE DOLLAR REIGNS SUPREME It goes well beyond the 20 decadent items on the dollar cravings menu. When you’re part of the Belluminati, nothing is too lavish or too extravagant – as long as you have one dollar. LONG LIVE THE POWER OF THE DOLLAR
From morning to late night, your dollar will always get you the most at Taco Bell – for it is the order of the Belluminati.
THE BELLUMINATI HAT THAT BEARS THE MARK
Bear the mark of a secret that might just go all the way back to when hats were invented. Keep it secret, keep it safe, but mostly keep it on your head.
THE BELLUMINATI HOODIE OF THE CRAVE
Wearing a hoodie with the All-Craving Eye doesn’t just mean you’re in the Belluminati, it also means you’re into being cozy.
THE BELLUMINATI TEE OF ETERNAL VALUE
According to legend, the Belluminati cosmological map guides whoever is in possession of it towards eternal value. Turns out, the map is on a T-shirt – a very comfortable T-shirt.
THE BELLUMINATI PIN OF PROSPERITY
Forged in secrecy, this pin allows members to exchange silent nods of acknowledgement without actually having to spend energy nodding.
THE BELLUMINATI PATCH OF VALUE
Legend has it that whoever wears this patch will attract great value into their life. Not to mention compliments on their sweet patch.
THE BELLUMINATI FLAME OF OPULENCE
Throughout the ages, only a small handful of men and women have truly possessed opulence. Even fewer hath smelt it.
THE BELLUMINATI BOOK OF ALL THINGS SECRET
This legendary book is bestowed upon only those who have earned the highest honor within our ranks. Hidden within the book is a secret so powerful that anyone in possession of it shall experience decadence that most can only dream of.