A free technology to standardize influencer marketing kasitoko has developed a free technology platform to become the standard for advertising campaigns with influencers. With kasitoko ad messages are spread through social networks to promote products or services.
After several months of development, kasitoko‘s technology is already being tested by 15 influencer marketing networks across France, UK, Italy, Switzerland, Holland, Mexico, Colombia, Ecuador, and the United Arab Emirates. In the following months, another 40 networks will join kasitoko‘s portfolio, once the beta period of the platform is finished.
Automated Influencer Marketing
From a single white label platform, networks can affiliate their influencers through a mobile app. This will enable them to automatically manage their Facebook, Twitter, and Instagram profiles.
One of the main problems solved by kasitoko’s technology is manual publishing on influencers’ social network profiles. Many advertisers and networks had no control over the timing and the distribution of content published by influencers, Advertisers also found it difficult to measure results. With kasitoko the problem is solved. Once an influencer accepts a campaign, it is published at the time set by the advertiser, with the pre-approved message, and on the selected social networks. All of this done automatically.
Additionally, kasitoko provides a system that helps prevent fraud by identifying false followers. Additionally, kasitoko has developed an algorithm that ensures effectiveness in each campaign by choosing the right influencers based on the target of the campaign.
Programmatic buying
With more than 50 networks using the technology by January, kasitoko will create the first marketplace that centralized busying influencer social networks actions in one place. Agencies and advertisers can access the inventory of each network from one end point, allowing them to choose the right influencer for each campaign, regardless of the network the influencer belongs to. kasitoko will become the first programmatic technology for buying actions with influencers, using Big Data in order to drive effective campaigns aiming for a better ROI.
About kasitoko, is the startup that is revolutionizing influencer marketing. Advertising was a game of only a few big players. Now, thanks to technology and the first marketplace in creating advertising campaigns with influencers, anyone can participate. Influencer marketing is now scalable through an automated process. From a single platform you can, distribute content among thousands of content creators in the world, leaving manual processes and intermediaries behind and making the job more simple. To achieve this objective, kasitoko has a team with 15 years of experience in the world of online advertising and marketing. From Bilbao to New York. At the head of the company is Gorka Muñecas, kasitoko’s CEO, who faces his third venture.
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By Day Tenorio. Research to Action © 2016 Time Network (Canada)
